It is that time of year again…the annual pilgrimage to the golf industry trade show, otherwise known as the PGA Show. This is the place where one can find anything and everything golf. What is under this “all things golf” roof? There are of course, the standard bearers of golf… Titleist, TaylorMade, Footjoy, Callaway and Ping…the anchor stores if you will. And then there are the “not so household” names in golf…Swingbyte, Bonnie Wee Golf, Parsnips, Happy Feet, Ame & Lulu just to name a few. Then there are the ever so common in all genres, found in any and all trade shows, airports and malls….Aloe Up Skin Care, Crocs, IZOD and finally, the king of all kings, American Express. Yes, all of these company and hundreds more will adorn the halls of the Orange County Convention Center for three days. It is a trek that most golf professionals love to make. It is at this location that golf professionals from across the globe descend. Here, we are able to view anything and everything golf. If it’s not here, it’s not been invented yet.

This is a week I look forward to every year. My goal? To simply come back with something that will help my clients get better at golf. I hope to bring to the lesson tee something that will enable each and everyone I work with, the opportunity to better understand why and how they do what they do. Of course, this will enable us to be more productive while we work together and at the same time, help the client improve more quickly and efficiently.  I am very excited about this year and what the show has to offer. I have a few meetings scheduled and already have something in mind that will give everyone the opportunity to get to the next level, whichever level that might be…it is very exciting!

I hope to keep you all posted throughout the show with pictures and perhaps a few videos. So stay tuned…you won’t want to miss it.

All the best,

Cathy